There’s a gal I know who has had several businesses in town. She is extremely hard working and motivated. If that alone could make a business float, she’d be doing just fine. The problem is, she’s offering items and services that people either don’t want or don’t want them in the location she’s offering. As

This is a well-known rule that holds true in many areas of life. In our case, the point is not that people are stupid (although I’m certainly not ruling it out), the point is that people are absolutely inundated with things to do and know. We’re drowning in everyday life. (Can you see the bubble

So many businesses (especially local ones) truly believe that “everyone” is who they’re selling to. That’s absurd. I am a female who has lived well over 40 years of her life without ever stepping into a Saks Fifth Avenue. Why? Because I don’t give a flying rodent’s posterior about fashion and I’m quite cheap. Therefore,